𝐇𝐨𝐰 𝐭𝐨 𝐬𝐭𝐚𝐫𝐭 𝐛𝐥𝐨𝐠 𝐚𝐧𝐝 𝐦𝐚𝐤𝐞 𝐌𝐨𝐧𝐞𝐲 𝐢𝐧 𝟐𝟎𝟐𝟒
How To Start A Blog And Make Money In 2024?
Contributor,
Editor
Updated: 𝟏𝟐𝐟𝐞𝐛 𝟐𝟎𝟐𝟒, 10:03𝐀𝐌
𝐉𝐚𝐦𝐞𝐞𝐥
Editor
𝐄𝐝𝐢𝐭𝐨𝐫𝐢𝐚𝐥 𝐍𝐨𝐭𝐞:-
Forbes Advisor may earn a commission on sales made from partner links on this page, but that doesn't affect our editors' opinions or evaluations.
Table of Contents
Starting a blog can be both a rewarding and lucrative venture that opens exciting opportunities. Through blogging, you can establish yourself as a credible expert in your field, earn a part-time or full-time income and connect with like-minded people who share your interests and passions.
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In this article, we’ll explain how to start a blog and make money no matter your experience level.
𝐖𝐡𝐚𝐭 𝐈𝐬 𝐚 𝐁𝐥𝐨𝐠?
In the early days of the internet, blogging was more akin to journaling. Some of the earliest blogs were used as a way to chronicle someone’s personal viewpoints and experiences.
Blogging has since evolved to become much more than a form of digital record-keeping. Nowadays, both businesses and individuals alike create blogs to share information and to bring in sales or commissions.
7 𝐑𝐞𝐚𝐬𝐨𝐧𝐬 𝐘𝐨𝐮 𝐌𝐢𝐠𝐡𝐭 𝐖𝐚𝐧𝐭 𝐓𝐨 𝐒𝐭𝐚𝐫𝐭 𝐚 𝐁𝐥𝐨𝐠
There are several reasons to start a blog. You could be looking to start a blog to try a fun hobby, generate some side income, build a community or for any of the following reasons:
1. 𝐓𝐨 𝐃𝐨𝐜𝐮𝐦𝐞𝐧𝐭 𝐖𝐡𝐚𝐭 𝐇𝐚𝐩𝐩𝐞𝐧𝐬 𝐭𝐨 𝐘𝐨𝐮
The word “blog” is actually a shortened form of “weblog,” a relic from its origins as a way to document what was happening. You may want to create a blog to have a space or a way to save your thoughts and photos in one centralized place.
2. 𝐓𝐨 𝐇𝐚𝐯𝐞 𝐚 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐎𝐮𝐭𝐥𝐞𝐭
Blogging encompasses writing, editing, and to some extent, design. This makes it a very creative pursuit. If you’re looking for a relatively low-cost way to express yourself, blogging is a great option.
3. 𝐓𝐨 𝐒𝐡𝐚𝐫𝐞 𝐘𝐨𝐮𝐫 𝐓𝐡𝐨𝐮𝐠𝐡𝐭𝐬 𝐚𝐧𝐝 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞𝐬
No one else is you—which means you have thoughts and experiences that are uniquely your own. A blog is a platform through which you can share your thoughts with others, have discussions and build genuine connections while doing so.
4. 𝐓𝐨 𝐂𝐨𝐧𝐧𝐞𝐜𝐭 𝐖𝐢𝐭𝐡 𝐏𝐞𝐨𝐩𝐥𝐞
Blogging is an excellent way to connect with others, whether they be other bloggers, content creators or your intended audience. Blogging opens doors to meet people that you otherwise may not have come into contact with. The blogging community is highly active on sites such as Facebook, Instagram and Reddit.
5. 𝐓𝐨 𝐆𝐞𝐭 𝐁𝐞𝐭𝐭𝐞𝐫 𝐚𝐭 𝐖𝐫𝐢𝐭𝐢𝐧𝐠 𝐚𝐧𝐝 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠
Blogging is a craft. If you’re looking to brush up on your writing skills, writing daily or weekly for a blog could be beneficial.
Similarly, running a blog takes a lot of work behind the scenes. Bloggers are often their own webmasters and social media marketers in addition to content writers. If you want to build skills in those areas, starting your own blog will allow you to gain valuable experience.
6. 𝐓𝐨 𝐁𝐮𝐢𝐥𝐝 𝐘𝐨𝐮𝐫 𝐁𝐫𝐚𝐧𝐝 𝐚𝐧𝐝 𝐂𝐫𝐞𝐝𝐢𝐛𝐢𝐥𝐢𝐭𝐲
Creating a blog can help you build your brand and establish you as a credible expert in your niche or industry. Your blog content can demonstrate how knowledgeable or experienced you are on certain subjects.
7. 𝐓𝐨 𝐁𝐫𝐢𝐧𝐠 𝐈𝐧 𝐒𝐚𝐥𝐞𝐬 𝐨𝐫 𝐚𝐧 𝐈𝐧𝐜𝐨𝐦𝐞
Blogging can be used to bring in sales—whether that’s for your existing business or an entirely new one. According to Ambition Box, bloggers bring in an annual income of INR 3 lakh to INR 5.8 lakh, with an average annual salary of INR 3 lakh.
𝐌𝐢𝐬𝐜𝐨𝐧𝐜𝐞𝐩𝐭𝐢𝐨𝐧𝐬 𝐀𝐛𝐨𝐮𝐭 𝐁𝐥𝐨𝐠𝐬
You don’t need to be famous to start a profitable blog. Anyone can blog, no matter their experience. Here are the most common misconceptions people hold about starting a blog:
𝐁𝐥𝐨𝐠𝐠𝐢𝐧𝐠 𝐈𝐬 𝐄𝐱𝐩𝐞𝐧𝐬𝐢𝐯𝐞
You can start a blog for free, as long as you have an internet connection. Even if you decide to pay for a custom website, domain name or photography, these costs are relatively nominal compared to the amount of money you can potentially generate from your content.
𝐁𝐥𝐨𝐠𝐠𝐢𝐧𝐠 𝐈𝐬 𝐚 𝐃𝐲𝐢𝐧𝐠 𝐌𝐞𝐝𝐢𝐮𝐦
Blogging is not dead or dying. It is more saturated now than it was a decade ago, but that doesn’t mean you can’t create a successful one. Building a profitable blog nowadays may take more effort and initial investment than it would have if you started earlier but that shouldn’t necessarily dissuade you from starting one.
𝐄𝐯𝐞𝐫𝐲 𝐁𝐥𝐨𝐠 𝐏𝐨𝐬𝐭 𝐍𝐞𝐞𝐝𝐬 𝐓𝐨 𝐁𝐞 𝐏𝐞𝐫𝐟𝐞𝐜𝐭
You should publish blog articles that you’re proud of, but don’t let the fear of your content not being “good” enough or “perfect” enough hold you back. Blogs are editable, so if you find you’re not satisfied with something after it’s gone live, you can always go back and change it.
𝐘𝐨𝐮 𝐍𝐞𝐞𝐝 𝐓𝐨 𝐇𝐚𝐯𝐞 𝐚𝐧 𝐄𝐱𝐢𝐬𝐭𝐢𝐧𝐠 𝐅𝐨𝐥𝐥𝐨𝐰𝐢𝐧𝐠 𝐓𝐨 𝐒𝐭𝐚𝐫𝐭 𝐚 𝐁𝐥𝐨𝐠
You don’t need to be a celebrity or existing social media personality to start a blog. In fact, many now-famous bloggers, including Shraddha Sharma, Ashish Sinha, Amit Agarwal, were not famous until after they started blogging.
𝐁𝐥𝐨𝐠𝐠𝐢𝐧𝐠 𝐈𝐬 𝐄𝐚𝐬𝐲
𝐁𝐥𝐨𝐠𝐠𝐢𝐧𝐠 𝐦𝐚𝐲 𝐬𝐞𝐞𝐦 𝐞𝐚𝐬𝐲 𝐢𝐧 𝐭𝐡𝐞𝐨𝐫𝐲:-
write words, press post, done. But in reality, unless you have a staff or have outsourced the marketing or webmaster aspects of running a blog, you’ll be spending time on more than just writing.
Depending on your niche or goals, you also might need to spend considerable time researching your topic or creating complementary assets such as photos or videos. Blogging is not necessarily easy, but that doesn’t mean it’s not enjoyable or rewarding.
Blogging Is a Fast Way To Earn Money
While it’s true that blogging can be used to earn an income, it’s not something that will help you “get rich quick.” You need to build an audience that wants to purchase items from you before you can start earning any money.
12 𝐒𝐭𝐞𝐩𝐬 𝐓𝐨 𝐒𝐭𝐚𝐫𝐭 𝐚 𝐁𝐥𝐨𝐠
If you’re ready to start a blog but don’t know where to start, these steps will set you up for success, regardless of your ultimate goals.
1. 𝐃𝐞𝐟𝐢𝐧𝐞 𝐘𝐨𝐮𝐫 𝐓𝐨𝐩𝐢𝐜 𝐨𝐫 𝐍𝐢𝐜𝐡𝐞
Finding a niche can be tough or feel limiting, but will help you build stronger credibility in the long term. You can certainly talk about more than one subject, but make sure your main focus is consistent and specific enough to draw readers in and encourage them to keep reading your work.
2. 𝐃𝐨 𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐨𝐫 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡
After deciding what you want to write about, do some initial research to understand who the other key players are in your space. Is your niche already fairly crowded? Or are very few people writing about your intended topic?
No matter the case, doing your research beforehand will help you understand how you can create content that’s better than or different from what’s already out there.
3. 𝐃𝐞𝐟𝐢𝐧𝐞 𝐘𝐨𝐮𝐫 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞
In addition to nailing down your niche, you should also consider your audience. Who are you going to be blogging for?
Having the answer to this question will help you write articles that are valuable and relevant to your readers. Try to determine the following information about your ideal reader before diving right into writing:
1. 𝐇𝐨𝐰 𝐨𝐥𝐝 𝐚𝐫𝐞 𝐭𝐡𝐞𝐲?
2. Where do they live?
3. What do they do for work?
4. What other forms of media do they already consume?
5. Do they read any other blogs?
6. What do they do in their free time?
7. What issues or problems do they face on a regular basis?
8. What do they wish they were more of an expert in?
4. 𝐏𝐥𝐚𝐧 𝐘𝐨𝐮𝐫 𝐅𝐢𝐫𝐬𝐭 𝐁𝐥𝐨𝐠 𝐏𝐨𝐬𝐭
Once you’ve nailed down your niche and desired audience, you can start planning your first blog article. Again, this may require some research to ensure you’re creating something that your audience will want to read.
As a starting point, type your desired topic idea into a search engine to see what kinds of articles appear in the results. If you find that the existing results don’t accurately or aptly explain the topic, that’s a great indicator that you’ll be able to write something better.
5. 𝐍𝐚𝐦𝐞 𝐘𝐨𝐮𝐫 𝐁𝐥𝐨𝐠
Every blog needs a name. You’ll want to ensure that your blog’s name makes sense given your niche or brand, is memorable/catchy, and is easy and quick enough to type.
If you have a name in mind, scour the web and social media to make sure that no one else is already using that name. If your desired name is already taken, you can either create a new one or contact the website owner to see if they are still actively using the name that you want. If you really want to protect your assets, you can even trademark your business name.
6. 𝐂𝐫𝐞𝐚𝐭𝐞 𝐁𝐫𝐚𝐧𝐝𝐢𝐧𝐠 𝐄𝐥𝐞𝐦𝐞𝐧𝐭𝐬 𝐟𝐨𝐫 𝐘𝐨𝐮𝐫 𝐁𝐥𝐨𝐠
In addition to a name, you’ll need to select a font and color palette for your blog that you’ll incorporate once you’ve built your website. You can do this yourself or outsource it to a graphic designer.
If you want a custom logo for your blog, you can design one with a free platform such as Canva, or work with a designer.
7. 𝐂𝐥𝐚𝐢𝐦 𝐚 𝐃𝐨𝐦𝐚𝐢𝐧 𝐍𝐚𝐦𝐞
After settling on a name for your blog, you’re ready to select a domain name. You can check to see if a domain is available by typing in your desired domain name in your browser and see if a live website appears. Most domain registrars will also have a tool to help you find available domains.
When you’ve chosen a domain that’s available, you’ll need to pay for the rights to use it through a domain registrar. Owning and setting up a domain is a separate process from selecting a hosting site and web builder, which you’ll do next.
8. 𝐂𝐡𝐨𝐨𝐬𝐞 𝐚 𝐇𝐨𝐬𝐭𝐢𝐧𝐠 𝐒𝐢𝐭𝐞
Choosing a web host is an essential step in creating your blog. Without a host, you won’t be able to build a website; a host is what lets you effectively “rent” a presence on the internet.
Some platforms will host your blog for free, but in exchange, they’ll tack on their brand name to your web domain, e.g., thefancyblog.squarespace.com or thefancyblog.wordpress.com. In these examples, to remove the “.squarespace” or “.wordpress” from the URL, you would need to pay for web hosting in addition to buying the domain name thefancyblog.com.
Web hosting can cost anywhere from INR 150 to INR 5,000 per month depending on how much speed and storage you want to purchase. There are dozens of different hosting options out there, but we recommend selecting one of the best web host services that fits your budget and needs.
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9. 𝐁𝐮𝐢𝐥𝐝 𝐘𝐨𝐮𝐫 𝐖𝐞𝐛𝐬𝐢𝐭𝐞
You can build your website from scratch or by using a template or theme—it all depends on your budget and desires. A no-code web builder, such as Blogger or WordPress, will allow you to design and build a beautiful website even if you have no prior web development experience. Some templates or themes are free, but others may run you anywhere from INR 500 to INR 5,000.
Certain web builders allow for more customization and flexibility than others. Be sure to read the specs of each website builder you’re interested in to understand what’s possible when designing your blog.
10. 𝐔𝐩𝐥𝐨𝐚𝐝 𝐚𝐧𝐝 𝐏𝐮𝐛𝐥𝐢𝐬𝐡 𝐘𝐨𝐮𝐫 𝐅𝐢𝐫𝐬𝐭 𝐀𝐫𝐭𝐢𝐜𝐥𝐞
After you’ve built your website and are satisfied with its look and feel, it’s time to upload your first article. You can type and edit your content right from the back end of your website, however, it’s wiser to create all your content in a separate, cloud-based editor such as Google Docs. That way, you’ll have a secure backup of your blog content in case your site experiences any technical issues.
Before you hit publish, it’s a good idea to preview your blog post to see if it displays exactly how you want it to. You can always go back and edit it later, though, if you want to change or update anything.
11. 𝐏𝐫𝐨𝐦𝐨𝐭𝐞 𝐘𝐨𝐮𝐫 𝐁𝐥𝐨𝐠
Once you’ve published content to your blog, you can share your links. Social media is a popular and effective way to distribute your blog content. You can share links on your existing social channels, or create new accounts to complement your blog.
12. 𝐓𝐫𝐚𝐜𝐤 𝐘𝐨𝐮𝐫 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬
After you’ve published and publicized your blog, it’s important to track metrics such as views, visitors and clicks. Your hosting platform may have a default analytics dashboard built in, but we strongly recommend connecting your blog to Google Analytics. Google Analytics is a free tool that will allow you to track your traffic as well as important demographic and conversion details.
You’ll need to use your analytics to earn brand sponsorships and/or advertising revenue.
𝐇𝐨𝐰 𝐓𝐨 𝐌𝐚𝐤𝐞 𝐌𝐨𝐧𝐞𝐲 𝐖𝐢𝐭𝐡 𝐚 𝐁𝐥𝐨𝐠
Bloggers can make money using a multitude of different strategies. Some require more effort than others. Most blog income streams rely on precarious conditions, such as search engine algorithms and brand budgets. Therefore, it’s highly recommended that you diversify your revenue by choosing multiple methods.
Brand Partnerships
Bloggers often team up with brands to create sponsored content. This usually entails having to review a specific product or incorporate a product mention into your regular content.
Brand partnerships can be one-off deals or turn into long-term relationships based on your content’s performance and mutual interest.
Advertising Networks
Advertising networks will pay you to either run ads on your blog or when someone clicks on an ad, or both. Certain networks, such as Mediavine, require you to have a pretty hefty amount of monthly views (50,000) in order to run ads, whereas others, such as Google AdSense, have no minimum view count requirements.
𝐀𝐟𝐟𝐢𝐥𝐢𝐚𝐭𝐞 𝐋𝐢𝐧𝐤𝐬 𝐨𝐫 𝐂𝐨𝐝𝐞𝐬
Bloggers can join what are known as affiliate networks. Affiliate networks allow you to generate unique links to products that you talk about on your blog to help you earn a commission when someone makes a purchase. Amazon India and EarnKaro are two common examples.
Affiliate codes work similarly to links in that you earn a small commission when someone makes a purchase. Brands may give you a unique code for your readers to enter at checkout when they shop online, and you can promote this code throughout your content to drive sales.
𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐏𝐫𝐨𝐝𝐮𝐜𝐭𝐬
If you want to sell products without the logistical hassle of coordinating packing and shipping, digital products might be a better fit. Digital products are a relatively low-effort, inexpensive way to create products that your audience wants to buy. Most digital products can be accessed or downloaded by your customers immediately after purchase.
Some examples of digital products you can sell include but are not limited to:
· Printables. These can be anything from calendars and lesson plans to budgeting sheets.
· Online courses. You can use a platform such as Teachable to create more detailed lessons or tutorials than what your blog provides.
· E-books. An e-book is usually a self-written, self-published title that comes in PDF form.
𝐏𝐡𝐲𝐬𝐢𝐜𝐚𝐥 𝐏𝐫𝐨𝐝𝐮𝐜𝐭𝐬
Your blog can be used to sell physical products, too—whether you already sell things on another channel or want to create entirely new ones.
You can insert links to any existing products you sell into your blog posts, or you can create merchandise that aligns with your content and audience. For example, if you have a fashion blog, you can sell items such as T-shirts, hats or tote bags with your blog’s logo.
Premium Content or Memberships
Blogs are free to read, but you can put exclusive content behind a paywall to create an additional revenue stream. Dedicated readers or fans will then need to pay for access to read it.
Patreon and Buy Me a Coffee are two examples of platforms that help creators host subscriber-exclusive content. You can also use these platforms to create memberships, where your readers pay a recurring monthly fee to access premium content.
𝐂𝐨𝐧𝐬𝐮𝐥𝐭𝐢𝐧𝐠 or 𝐂𝐨𝐚𝐜𝐡𝐢𝐧𝐠
Your blog is a great source of free information, but your readers might be interested in learning more from you. If you start getting requests for specific advice or guidance, that’s a good sign that you’d be able to earn money through one-on-one consulting or coaching sessions.
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Bottom Line
Starting a blog can be enlightening, fun and a profitable way to connect with others. Maintaining a blog requires wearing a lot of hats, but if you’re up for learning and growing through an ever-changing medium, you’ll likely see fulfillment and success.
Frequently Asked Questions (FAQs)
What’s the difference between a blog and a website?
A blog can encompass an entire website, but a website is not necessarily a blog. A blog is specifically a website or a subsection of a website that posts articles. A website can be home to a blog but could also be a store or informational resource.
How do I drive traffic to my blog?
How long should my blog posts be?
How often do I need to post a blog?
How do I gain more confidence with blogging?
What are some security measures to take for an online blog?
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Emily Polner
Contributor
Emily is a retail, eCommerce and small business expert and writer. Her work helps small business owners find the tools and resources they need to start and manage their brick-and-mortar and online businesses.
𝐣𝐚𝐦
Editor
Cassie is a deputy editor, collaborating with teams around the world while living in the beautiful hills of Kentucky. She is passionate about economic development and is on the board of two non-profit organizations seeking to revitalize her former railroad town. Prior to joining the team at Forbes Advisor, Cassie was a Content Operations Manager and Copywriting Manager at Fit Small Business.
𝐉𝐚𝐦𝐞𝐞𝐥
Editor
𝐉𝐚𝐦 is an SMB writer and editor based in New Jersey. Before joining Forbes Advisor, he was a content producer at Fit Small Business. In that role, he was responsible for writing, editing, and strategizing content geared toward small business owners. Before that, he worked at PCMag as a business analyst.
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